navigating the Next/Gen consumer ecosystem is your new opportunity.

 

THE NEXT/GEN ECOSYSTEM

  • WEB3 LOYALTY

    Web3 means you can now modernize your loyalty program and engage with your most avid fans so that community can be a growth and an LTV source.

    IMAGE: TYB.XYZ

  • NFT UTILITY

    NFTs open the door to innovative business and value models with fresh ways to reward superfans, create exclusivity, unlock special experiences, and build community.

    IMAGE: One of the NFTs we own from the Playboy Rabittar Collection.

  • AR ENGAGEMENT

    Augmented Reality has reached a global tipping point for engagement and commerce while Virtual and Mixed Reality are carving out niche but impactful experiences.

    IMAGE: SNAP

  • Wallet Identity

    Digital wallets are not just a different form of user name and password, they are also a new identity and status flex.

    IMAGE: Our Bitski Wallet

  • DIGITAL-ONLY & PHYGITAL STYLES

    The emergence of linking a ”digital twin” to a physical product is adding value to the consumer journey while digital-only brands, styles, and skus will gain increasing importance.

    IMAGE: Lorena Bello, one of our talented digital artist partners

  • AI PERSONALIZATION

    AI, and in particular Generative AI, is moving at light speed. Mastering the opportunities now may not be as much a competitive advantage as they are a competitive imperative.

  • Gaming

    Gaming is an entry to the metaverse and an economy unto itself with an estimated 2.5 billion gamers worldwide.

    IMAGE: AGLET, Episode 3 of Metaverse Matters.

  • Virtual Worlds

    The new playground for experiences, virtual worlds enable consumers and communities to explore, play, buy & earn in new ways.

    IMAGE: Our Founder enjoying new year’s eve in Decentraland while watching with friends and family at home.

  • Avatars & Influencers

    Digital only models & inflencers are reshaping where and how brands can present themselves, all while creating new communities and ways to engage.

    IMAGE: The Diigitals, Episode 2 of Metaverse Matters.

  • Marketplaces

    Which marketplace you choose can say as much about your brand as the digital asset itself.

    IMAGE: neuno fashion marketplace. Episode 5 of Metaverse Matters.

THE Next/Gen ecosystem that is enabling marketing organizations to gain competitive advantages, open new sales channels, create more revenue streams, realize significant productivity elevations and drive cost savings.

As a leader, your north star hasn't changed. What has changed is your need to learn and apply AI to your plans.

We can help.

we partner with MARKETING ORGANIZATIONS through discovery, strategy and execution.

  • We leverage our deep DTC and Omni-Channel experience to supercharge integrated marketing programs by adding next/gen tech to strategies to drive Acquisition, Loyalty, and LTV.

    • Brand Strategy

    • Integrated Activations & Go-To-Market

    • Measurement and Analysis

  • We create Enterprise level strategies to integrate next/gen tech across an organization and brand portfolio.

    • Corporate Strategy & Execution

    • Strategic Partnerships

    • Build/Buy, Invest/Partner Scoping

  • Keep your cross-functional leadership teams up-to-date on next/gen tech through Education to Activation Immersion Events and Ongoing Update Sessions.

IDENTITY RESOLUTION

•

personalize retention jouneys

•

enrich customer profiles

•

LOWER CAC

•

INCREASE REDEMPTION

•

IDENTITY RESOLUTION • personalize retention jouneys • enrich customer profiles • LOWER CAC • INCREASE REDEMPTION •

Our mission is not to merely help marketing organizations embrace and incorporate the change THAT NEXT/GEN TECH brings, but to be the architects and trailblazers of the change and seize the upside IT presents.

recent work

  • Cinemark

    Cinemark offers limited edition Loyalty Platinum NFT to members with Platinum status, memorializing its most loyal customers.

    Read More Here

  • Strategy

    Is Web3 Loyalty Transformative?
    Or Will It Be A Feature set of Existing Loyalty programs?

  • Banter

    Banter by Piercing Pagoda Partners with DRESSX to Launch First-Ever Virtual and Phygital Fine Jewelry Collection in Augmented Reality

  • Business modeling

    Current marketing metrics don't fit perfectly in the new Web3 world.

    Our MMI Framework ™ helps brands identify, spend, and evaluate next/gen initiatives and impact with confidence.

  • Market Landscaping

    We have been charting and domain mapping since 2021 and have analyzed, met with, introduced to clients, or implemented programs covering over 200 players from the web3 ecosystem.

  • Strategy

    How should multi-brand enterprises develop Corporate and Brand Specific Strategies for entering and winning in the metaverse?

  • Zales

    Digital Diamond Heirloom NFT

    In December 2022, Zales enabled customers to take affection to a modern level.

    Read More in Brides Magazine

    NFT creative by The Virtual Wild

  • Strategy

    How do brands use AR, Digital-Only and “Phygital” SKUs to better engage, acquire new customers, and create new business models?

we bring cross-functional marketing experience for growth to Global brands…

…and a wealth of experience guiding marketing organizations from the earliest days of the internet to the emergence of next/gen AR, Web3 and Metaverse technologies.

 

MANAGING DIRECTOR

MIKE DENUNZIO

Mike has a unique combination of business, technology, marketing, brand & venture experience. Successfully founded, led as CEO and sold a top internet digital marketing firm. Advisory Board Member and Shareholder of an AI search platform which was acquired; SaaS FashTech executive; President of a multi-brand investment and operating company created by the founder of Nautica; Board member of a fashion accessories company working with IZOD, Calvin Klein, PVH and Kenneth Cole; and Founder of men’s sportswear brand. Two exits.

“I created a digital division in 1994 for FCB, one of the world’s top communications consultancies, and then went on to found and sell a successful digital marketing and strategy firm advising brands and executive suites how to navigate the new web frontier. Many of today’s dynamics around the metaverse, web3, AI and next/gen tech are similar to those early days and help me provide perspective and context on this exciting, new ecosystem for brands, enterprises, and investors.”

Email — LinkedIn

 

PARTNER, NEXT/GEN DTC INNOVATION

BRIAN TSUNG

Brian is a consumer-centric and data driven senior marketing executive. He has been driving brand development, omni-channel go-to-market strategy and execution, paid / earned / owned / shared media investment and analysis, customer retention / acquisition, ecommerce site merchandising and creative services for leading brands such as Banana Republic, Gap, Frontgate, Williams-Sonoma, West Elm, Pottery Barn and Anatomie.

“AI and next/gen tech open up a new set of tools, data and opportunities to drive LTV and deeper customer relationships.”

Email — LinkedIn

  • GENERATIVE AI is here: what does it mean? Is it transformative?

    Read More

  • https://www.pebbleventures.com/point-of-view/web3

    Loyalty meets web3: a starting point for brands

    Read More

  • Mike DeNunzio speaks at NFT.NYC London

    Watch Session

  • can web3 improve email kpis?

    Read More

It starts with a conversation

We welcome the opportunity to understand how you’re thinking about AI, web3, metaverse, and next/gen tech and to share why we believe the impact for brands and enterprises is profound.

Pebble Ventures is based in the San Francisco Bay Area.

Michael DeNunzio | mike@pebbleventures.com