We are offering a complimentary, consultative overview session titled, "How can Web3 drive Loyalty and LTV?" The goal is to help brands separate the signals from the noise and to drive demonstrable business value. 

Why pay attention?

On Dec. 8, 2022, Starbucks® Odyssey Beta launched, bringing awareness and credibility to a new technology’s potential to modernize loyalty programs by shifting from primarily transactional incentives to engagement and community-based rewards leveraging ownership, interoperability, and transferability of value.

As a beta member since a week after the program launched, I've had the opportunity to purchase Starbucks® first priced NFT, actively participate in journeys, select rewards, and contribute to their comprehensive survey.

Plus, for over a year, with a significant number of compelling web3 platforms, we have been in deep dive conversations, analysis, program design or implementation.

Considering the rapid pace of innovation, influx of new players, and changing consumer expectations, integrating web3 capabilities into existing loyalty programs or creating new ones from scratch raises many questions.

That's where we come in. In the session we will cover:

• What can token-based (NFT) loyalty do for my brand?

• What does Web3 enable that Web2 doesn’t?

• What is the current vs future state, i.e., points vs. tokens, transactions vs. engagement, value creation & exchange?

• Which platforms to consider based on a brand’s characteristics?

• Which tools to consider for on-chain/off-chain data for targeting, personalization, and enriching customer profiles?

• Case Study, Insights and Learning from our experience in the Starbucks® Odyssey Beta.

  Please reach out to distinguish your brand with the latest innovations in loyalty.

  Michael DeNunzio

  Managing Director

  mike@pebbleventures.com