immersion programs for brand marketers
FREE EDUCATION TO ACTIVATION SESSION:
HOW can WEB3 drive LOYALTY and LTV?
We are offering a complimentary, consultative overview session titled, "How can Web3 drive Loyalty and LTV?" The goal is to help brands separate the signals from the noise and to drive demonstrable business value.
Why pay attention?
On Dec. 8, 2022, Starbucks® Odyssey Beta launched, bringing awareness and credibility to a new technology’s potential to modernize loyalty programs by shifting from primarily transactional incentives to engagement and community-based rewards leveraging ownership, interoperability, and transferability of value.
As a beta member since a week after the program launched, I've had the opportunity to purchase Starbucks® first priced NFT, actively participate in journeys, select rewards, and contribute to their comprehensive survey.
Plus, for over a year, with a significant number of compelling web3 platforms, we have been in deep dive conversations, analysis, program design or implementation.
Considering the rapid pace of innovation, influx of new players, and changing consumer expectations, integrating web3 capabilities into existing loyalty programs or creating new ones from scratch raises many questions.
That's where we come in. In the session we will cover:
What can token-based (NFT) loyalty do for my brand?
What does Web3 enable that Web2 doesn’t?
What is the current vs future state, i.e., points vs. tokens, transactions vs. engagement, value creation & exchange?
Which platforms to consider based on a brand’s characteristics?
Which tools to consider for on-chain/off-chain data for targeting, personalization, and enriching customer profiles?
Case Study, Insights and Learning from our experience in the Starbucks® Odyssey Beta.
Please reach out to distinguish your brand with the latest innovations in loyalty.
Michael DeNunzio
Managing Director
A metaverse / web3 immersion program for brand marketers
specialzed offering
THE BOOTCAMP
ACTIVATE WITH CONFIDENCE
A structured curriculum is customized to your brand and team, focused on applying new principles and technologies every marketer must know.
Over the course of 10 hours, we'll get grounded in your strategic priorities, engage in workshops that educate & inspire, pair use cases to business outcomes & analyze in-market examples. You will walk away with a comprehensive understanding of the metaverse/web3 & answers to key topics every marketer thinks about.
Tailored for a cross-section of brand builders & leaders in your organization, for small groups or up to 50 people*
Get fully grounded in the actionable opportunities of today and be at the forefront for what's coming.
the current landscape
“...separate currency craziness from brand application and utility.”
As true today as when we published in June 2021.
Over the last six months, cryptocurrencies and NFT markets have been tumultuous, casting doubt on the value of the metaverse and web3.
It's what we anticipated. When the internet bubble burst, it did not stunt growth. Quite the opposite. We quickly moved from niche usage to mass adoption. Marketers went from experimentation to strategic integration.
We believe we're at that turning point. In 2023, the key to success will be equipping your team with not only a deep understanding of the space, but also the expertise and tools to apply it purposefully.
Now is the time to educate, strategize, and craft actionable plans that set your brand apart from the competition.
THERE IS OPPORTUNITY NOW
$8 TRILLION
Two of the world’s leading investment banks, Morgan Stanley & Goldman Sachs, see the metaverse as an $8 trillion opportunity.
$135 BILLION
“Global spending on virtual assets reached around $110 billion in 2021 and is expected to grow.... to be worth around $135 billion or higher by 2024.” Business of Fashion
THE METAVERSE / web3 AS A STRATEGIC MARKETING WIN
To grow like never before
As a brand leader, your north star hasn't changed. What has changed is your need to learn and apply this new metaverse/web3 ecosystem to your plans.
We're building upon web2 strategies, programs, and data to form a new foundation for future marketing success.
A new toolset has arrived to drive business outcomes like:
Gain early-mover advantage & customer acquisition in emerging channels
Seed the next generation of consumers
Drive stronger consumer loyalty, brand affinity, & LTV
Reimagine & expand industry categories
Future proof with new core technology
Building a foundation to educate yourself and your team about complex metaverse topics is hard. Information flow is fractured, noisy and rapidly evolving.
THE PROBLEM
the solution
metaverse / web3 IMMERSION PROGRAM for brand marketers
|
THE BOOTCAMP
ACTIVATE WITH CONFIDENCE
Our structured curriculum is customized to your brand and team, focused on applying new principles and technologies every marketer must know.
We'll bridge Web2 and Web3 with insights that will empower you to work smarter with your marketing partners, create better content, increase engagement and conversion, as well as effectively allocate time and budget.
When complete, you will be fully grounded in the actionable opportunities of today and be at the tip of the spear for what's coming.
For brands already active, but fielding questions from across the enterprise, this program can help spread knowledge and upskill colleagues under your leadership.
-
Over the course of 10 hours, we'll get grounded in your strategic priorities, engage in workshops that educate & inspire, pair use cases to business outcomes & analyze in-market examples. You will walk away with a comprehensive understanding of the metaverse & answers to key topics every marketer thinks about.
-
For the complete program, please contact us. Below are the main categories:
What is the Metaverse, Really, and Why It Matters
Taking Your Brand to a New Dimension
Community ROI & Loyalty 3.0
The Metaverse as a Strategic Marketing Win
-
All the tools you need to succeed.
Domain Maps
Real-world Case Studies & Analysis
Business Outcomes & Use Case Frameworks
Measuring Metaverse Impact Framework
Strategy Worksheets with Prompts
Library of Session Recordings & Presentations
Essential Categories & Questions when Evaluating a Metaverse/Web3/Tech Provider
To learn about the full program contents, please contact:
MICHAEL DENUNZIO MIKE@PEBBLEVENTURES.COM
LEVEL UP YOUR BRAND
our Structured Program, Customized to your brand
Who is this for?
Tailored to your strategic priorities, this program is for a cross-section of brand builders & leaders in your organization, for groups up to 50 people.
Marketing
Strategy
Innovation
Social Media
Creative & Editorial
Retail & Ecommerce
Merchandising
Product
2022 WAS THE YEAR TO EXPERIMENT
2023 is THE YEAR TO deliver
